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CANCEL DIA AND CO PLUS
Perhaps this deal opens up channels to actively provide support to the plus size indie designers who bring innovation, style, and what is missing in the plus size space. News that Dia & Co Acquired 11 Honoré creates a space for more indie contemporary plus size designers who fit the 11 Honoré aesthetic. “In coming together we can bring experiences to life for consumers that the category hasn’t been able to deliver, up until this point.”ĭo you know what this also opens space for? Melissa Mercedes. “Patrick and I have met a lot of times in the last couple of years and I think what became very clear was that the offering that we can build together - truly offering our customers everything from Madewell to Carolina Herrera in one place - is in a very fundamental way (and I say this speaking as both a plus-size consumer and the CEO of a plus-size business) the ultimate dream shopping experience come true,” Nadia Boujarwah, cofounder and chief executive officer of Dia & Co., told WWD in an exclusive interview. We have all the questions and are extremely hyped about the possibilities!
Could we see more designer collections, because of Dia & Co.’s supply chain? Will there be more access to styling services and seasonal personal boxes or will we get a rental option ala Rent the Runway? Could we see more high-end designers going beyond a 22? Into a 4X at minimum? This acquisition could bring out the best of for each brand.
We are hopeful and curious, now that Dia & Co Acquired 11 Honoré.
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